Arranging the party
- I give a percentage of the sales to the hostess that she can claim in jewelry. I try to upgrade her prize if the item she wants costs more than what she accumulated.
- I give the hostess the opportunity to decide which of the three party styles she wants: regular party, design your jewelry party or make your jewelry party. I also plan online parties, but they have totally different logistics.
- I Plan my party carefully. I try not to make them too long. People get tired easily.
- I Review my plans with the hostess. Remember she knows her guests and they can usually give me great ideas.
I make sure the hostess knows that I need to arrive 1 hour in advance in order to lay out the exhibition and take care of the layout.
- I include a business card that is also a thank you note in each purchase bag. I make sure I have nice packages for my jewelry. Keep in mind that some people might want to buy a piece for a gift. I always have gift packages with me.
Before the party
- I give the hostess a template for her to write the names, address, email and phone number of her guests.
- I usually like to send invitations by mail, but I also have a nice email template. Sometimes we do not know all the addresses for the people we want to invite.
- I always take discounted jewelry to the party. I make special things to sell at special prices.
- I make a list of all my jewelry, so it can be easy to know who bought what. They sometimes call me to ask for earrings, a necklace or a bracelet that matches what they bought.
- I also take photos of all my jewelry.
At the party
- I have a sign in book for those who wish to receive special offers.
- I hand out coupons to everyone that comes to the jewelry party. They can use them immediately if they wish.
- I introduce people to my work. I let them now about my jewelry, publications and business.
- I make sure they know that my work is unique, and that my pieces are original.
- I let everyone know that they too can host a party.
- I start with a game. Be creative and have fun games with jewelry items as prizes. I try to make 3 of them throughout the party. They are very popular.
- I also give a prize to the person that makes the biggest purchase.
- I give some earrings as a prize for booking a jewelry party that same day plus all the same benefits for being a hostess when the time comes.
- I help people decide what to buy. I honestly tell them when something does not really suit them. All my customers know that they can trust me in helping them decide.
- I set aside some time to tell them how to properly store jewelry
- I also give them tips on how they can wear my jewelry, and how they can play with it and their wardrobes.
- At the end of the party, I give my hostess an appreciation gift. I thank her and everyone that came to the party.
- I encourage them to make orders in the following week, and that too is added to my hostess sales.
- I give my hostess a surprise bonus for big sales, new party bookings and special orders that might be a result of her party.
- I help her tidy up.
- I send out a follow up email, for all that signed in to receive my offers and promotions.
- I call the future hostesses a week after the party to start arrangin our parties.
- The most important thing is to restock. I need to have the time to make new things in between parties.
I give my hostess free jewelry
I make sure everyone knows that they can host a jewelry party
They can have a home jewelry party or an online jewelry party
I give out jewelry coupons as well as jewelry certificates
I give out jewelry party incentives as prizes in games at the party
I have email and written jewelry party invitations
I make sure I plan my jewelry party carefully
And I have fun!